Affiliate Marketing Networks

Affiliate Marketing Networks

There are affiliate marketing networks that will rip you off.  Follow these tips to pick from the Affiliate Marketing Networks.

 We all hear and read  horror stories about affiliate marketing networks. While some of these can negative reviews are obviously “sour grapes” or unreal expectations. Some of these stories are so repetitive that most internet marketis have heard them repeatedly. These stories are normally involving illegal programs or pyramid schemes. If these is no product being sold, and you are being paid for getting people to join, then you are most likely involves in an illegal pyramid scheme.
If you have to be told: stay away from these kings of disreputable programs. Start by looking for a company that offers quality products you would be proud to attach your name and your brand to.
Why should any internet marketer participate in any of the existing affiliate marketing networks? Even when you join an affiliate marketing networks you still have to fins brands and products within that network to promote.  Some of the most popular networks are jvzoo, clickbank, sharesale, and of course, Amazon Affiliates. There are pluses and minuses to each of these networks, do your own research carefully.
Affiliate marketing networks have reportedly created millionaires [nobody I’ve met]. The upside is that these programs allow you to sell products without the headache of back office management or production of the product. You become a business owner, and the scale of your business is entirely up to you and your own efforts. Remember the golden rule of capitalism: hard work creates luck and pays off.
Simple tips on how to evaluate affiliate marketing networks:
1. Choose a affiliate marketing networks that you like and have interest in. There is no point in choosing a fashion network if you have no interest in fashion or clothing.  Do you want to buy these products?
2. Look for an affiliate marketing networks program that has an established reputation.  This doesn’t mean anything other than they have spent money on advertising and promotion and invested in an effort to get influencers to speak positively about their affiliate marketing networks.
3. Always choose an affiliate marketing networks that have a product or service.  We cannot stress this enough- how does this company make its money? There has to be something real being sold in order to pay a legitimate commission.  Think laterally: there is more money in Uber referrals than actually driving for Uber at 10$ per hour.
4. Obviously you are building for the future, so pick a product or affiliate marketing networks involved in growing market segments.  Fashion is currently in decline, wordpress themes are oversaturated – but still growing, Uber and Lyft and other tech style affiliates are current in vogue.
5. Go for the high commissions.  This generally rules out Amazon affiliates. Clickbank products offer 30-40% and Amazon offers 4-6% – make the most of your efforts and choose to get paid.
6. Be aware of the minimum quotas or other pre-requisites affiliate marketing networks before you get your commissions. The most basic qualifications are 100$ commissions to get a payout.  Clickbank and JVzoo have policies to deduct from your commissions you are under payout threshold for more than one month: example: they owe you 60$ then in month 2 its suddenly 59$. This is common – so read the fine print.
7. Choose an affiliate marketing networks with tools you need. Everyone is a special unique snowflake and has different needs.  Maybe you need banner ads, maybe you need a wordpress plugin, maybe you need a whole wordpress there, maybe you need widgets – they all have different tools, so pick the affiliate marketing networks that has the tools you need.
8. Choose the affiliate marketing networks that payout in the network you are attached to.  Do they wire the money – then you need a checking account. Do they payout using Paypal – then paypal must be legal in your country.  It is well known that Amazon pays out commissions most countries in Amazon gift cards- which is complete BS.
9.  Be on the lookout for complaints about your affiliate marketing networks. Often when there is a policy and procedures change, it effects the largest commission producers long before it effects you. SO pay attention to the concerns of the top producers.
Good luck choosing your affiliate marketing networks.

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Optimizing your Email Marketing Strategy

Optimizing your Email Marketing Strategy

Email is still the dominant internet communication platform, learn how to earn by Optimizing your email marketing strategy.

As Seth Godin preaches, email marketing is the primary purpose of blogging websites.
The entirety of internet marketing encapsulates a variety of sub skills: website design, SEO search engine optimization, social media marketing, and email marketing. Mastery of the skills of online marketing is necessary to have a profitable internet business. One of the critical skills is having a solid email marketing strategy.
Most people do some minor and ineffective email marketing. But it’s so random, you can’t possibly describe it as being part of a email marketing strategy. If so, you are far ahead of all of the businesses who don’t do any email marketing. Even if you are already using emails blasts, having an effective email marketing strategy is essential to your website or app to maximize its full profit potential.
This begs the question what makes a successful email marketing strategy. It’s getting people to agree to opt in to your list. You have to figure out how get your visitors to say yes to receiving constant email messages from you. Now you not violating and anti-spam law and your emails are much more likely to be opened by your captive audience on a regular basis. Subscribers to your email now get all your special offers pushed to them as often as you want, without having to rely of the client initiative or advertising to drive them to your website or app.
At the bare minimum, you should trap the email address of people complete online purchases. Just add it to the workflow of the purchase process. Current customers always comprise the most responsive lists for future ecommerce offers. These customers have already purchased from you, and are more likely to buy from you again.
It is well known that most visitors to your site or app will not complete a purchase, but we have to try and capture their email addresses in creative ways.  Some people just make decisions more slowly and we shouldn’t abandon them, but market to them carefully and methodically over time using an auto responder series. An email marketing strategy on how to get their email addresses is simple: signup form at the top of the page, attention bar, pop-ups, special offers, entry popup, and exit popups.
In summary, the major part of an email marketing strategy is to give non-buyers a reason to sign up for your email list. Try and segment the lists based on the offers that cause people to sign up. Just because they weren’t prepared to buy this time, doesn’t mean they won’t be ready the next time you contact them with email.
Each email you send out should provide a fair trade value – they will visit your site and get something they perceive to be of value. You can send out on offer for a free report, or an ebook, or informational pieces that relate to your product, or you can send out sales offers. But offering perceived value is absolutely necessary to having an effective email marketing strategy.

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3 Tips to Build your network marketing business In The Summer

5 Tips to Build your network marketing business In The Summer

Network marketing recruiting is very easy is the summer.

Summer is in full swing, and many people are busy with leisure activities and with the kids being home.  Do you hear a daily mantra from your children demanding you be the entertainment to the point of losing your patience ? Having your kids home during the summer months while working to build your network marketing business can be challenging as we attempt to maintain a steady income stream without abandoning your children.

Here are some strategies that still work in the summer – like focusing on network marketing business activities while your children are otherwise occupied – this is your time and opportunity to make calls and work intensely on your network marketing business.

Here are some tips to keep your children busy and reclaim your work time.

1. Create little Entrepreneurs

Help your kids create their own business!  Even Ivanka Trump has her kids doing a neighborhood lemonade stand. This is a good chance to teach your kids how to handle money, earn, save, and spend. Maybe you or a neighbor has a fruit tree with too many strawberries, lemons, lime, or oranges? Anyone can pick some fruit to make their own fruit-ade to sell. Let your kids organize your garage sale to sell your old junk and all the toys they no longer play with. This can be great “business experience” for them, and you can advise them on the best way to use the money they earn.

2. Your own social media manager

this is a very practical effort.  The child learns about social media management and learns about your network marketing business indirectly.  It’s best they learn these very useful skills early in life and directly under your supervision.  Plus, this will save you time from doing it yourself or from having to pay an outsourcer to be your social media or internet marketing manager.

3. Events for children

Let your children organize local events for children.  You will help organize and you will use these events to build network marketing business.   As you search for funding, staffing, permits, and other organizational skills you will meet the right people – and make every effort to recruit them.  People who are involved in community events are the very best prospect for network marketing business.

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6 Headlines that Sell

6 Headlines that Sell

Headlines are vital to advertising, but it’s especially important for direct marketing. Headlines that sell mean money in the bank.

Nowadays we refer to this as copyrighting.  Writing the headlines is a specific job in a newspaper, and now in the era of clickbait your headlines have to compel consumer action – from the mere volume of competition. Headlines that sell tell a story, create emotion, create a sense of urgency, and generate feeling that a reader is “missing out” to guarantee that they click or share your content –  and potentially buy your product.

Here are six commandments of headlines that sell.

1. Action commands

Telling people what to do is the easiest headline formula. Direct simple statements what actions people should take are very helpful. In this election year we hear “get out and vote for me” 100 times, so it’s that simple.  The only skill required is to know what you want the potential reader or client to do – click here to save 20% on flights to Oz.

Let’s say you are selling a Vitamins or health products with an offer of 15% discount for new clients. A direct headline may read like this: “Buy now and grow 50% new hair for 15% OFF.” It may not even occur to some marketers that something this simple could work.

 

2. Stated Benefits Headlines

In the previous headline the benefit is “grow 50% new hair”.  It is a compelling sales pitch for bald men. One of the elementary techniques of Headlines that sell, or selling in general, is always talk about the benefits to the client. Every product or service can be sold as long as it is sold as a list of benefits to the client. Stick to one benefit per headline. This is often called the USP or “unique selling proposition.” It’s the one thing differentiates your product or service above the other competitors. Your number one selling point in the minds of the client should be front and center. If clients read no further they know what you have to offer them.

 

3. News Headlines

News headlines are headlines that sell. There is a modern obsession with new information, so anything can create interest is it is packaged as new. How many new studies and discoveries do you hear about in the news? A lot. Most people want to appear knowledgeable and attribute their own failings to a lack of knowledge rather than any other lack of character. Writing headlines as news announcements can create the same powerful appeal of the lead story in your local newspaper or even CNN.  Note: the product does not have to be new created to qualify as news, just packaged as new benefits of… “ginger/hoodia extract, etc…”  It has to appear as news to your reader.

An example of quality news headlines are found on Buzzfeed or other tabloids.

 

4. Instructional Headlines

Many people want to improve there life or their station in life. Promising to show “how to” fill a need they have or satisfy a desire, you can quickly generate viral content. There is no mystery in how to use the words “how to” to create headlines that sell to make the problem clear and the solution simple.

En example of instructional headlines is “learn 5 secrets of SEO” “learn how to increase your pagerank”.

 

5. Question Headlines

Questions are headlines that sell.  Questions need answers, so they force reader involvement. Asking open ended questions is a trick the best salesmen and teachers use. The trick is that your question must relate directly and clearly to the major benefit of your product. A question headline should lead to a “yes” answer or a click to find out the answer. Example is “how many of these deadly things are in tour fridge?” – commonly used by the tv news to lead into a commercial, than “stay tuned to fin out what they are”.

 

6. Review or testimonial Headlines

Internet marketers know the power of a client rating or testimonial as Headlines that Sell. A review or testimonial headline can swing people to purchase – the power of social media reviews is well knows.  A review presents your reader with a an endorsement of your product, if it is a social media review then they might even know the reviewer. This is the ever important “social proof” element of internet marketing. Turn a review into a headline and you can present a strong third-party endorsement and generate high interest, since people dislike being a trailblazer.

“This hair growth formula worked for me. It can work for you, too!” This provides a strong benefit, and gives a convincing testimonial.

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Check your google page rank

Check your google page rank

You can’t do SEO until you know where you stand. Using these tools to check your google page rank and watch your rank soar.

We cannot stress the importance of regularly performing a Google page rank check so that you can grade SEO efforts and to see if you are under an negative SEO attack. When you’re just starting out with a new online presence, you’re only consumed with setting up a website, app, and social media properties. But in order to get traffic to you websites or apps it helps to have a high google page rank – when someone searches for you which page of the google search do you appear on. Checking your google page rank is relatively simple. Just download the free Google toolbar for and the results will appear at the bottom right of whatever website you are looking at. Here are some tips to help you raise your google page rank and perform simple SEO.
Use other search engines, Bing and Yandex webmaster tools — not just the Google page rank check. The secondary websites are not as good because the web spiders are much slower: Google bot will index your site almost immediately – Bing it takes months. It’s important when checking your Google page rank that you use a different IP address, so you can see the result the rest of the www sees.
It’s not enough to check your google page rank regularly. Invest time on other improvements to your site in order to improve its ranking, things like SSL certificates, social signals, link popularity, and site speed are all SEO ranking factors. If you are checking manually then once a week is enough.  If you are using an online automated service, then it is possible to check your Google page rank for hundreds of keywords over thousands of if IP addresses.
Be prepared for the worst.  The reason we check Google page rank often is because it’s possible to lose ground: in one week you’re on page one then suddenly you are on page three.  DO NOT PANIC.  This why we check our score continuously. Your site’s pagerank will fluctuate constantly relative to what is going on in the news, with your industry, competition, etc. Fluctuations are normal. Focusing on your Google page rank raising activities like link-building and keyword optimization. The long term focus on the right activities will always yield a better result than anything that can be accomplished in 24 hours.
link popularity from relevant sites can raise your Google page rank very quickly. There are a few well known ways to go about this: submitting your site to directories, requesting links from other sites, bookmarking, article marketing, and more. This is a continuous SEO activity that you perform regularly.
Keyword optimization is also important. Sometimes it is impossible to rank on page one. If everyone on page one is a media conglomerate, then you need another search term. The upshot of this is that you need keywords on your website that are actual search terms that people are searching for online.

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7 Skills for internet marketing professionals

7 Skills for internet marketing professionals

We can sit and play on facebook all day long or we can develop the skills to be internet marketing professionals.

Most internet marketing professionals have encountered someone who minimizes their job as for simpletons — lots of time spent surfing the web and sharing cat photos. While this is generally true, there are some skills that can be developed so that you can become a professional who is highly respected for the job they perform.

An internet marketing professional entails many skills, from writer and copywriter to SEO expert. Most people outside the industry cannot ever know the details involved in creating quality content and promotions, people in digital media must possess a broad range of modern skills to succeed— more involved and technical skillset than A normal social media consumer. Here are 7 skills to master that will make you more effective at your job as an internet marketing professional.

SEO

Search Engine Optimization, or SEO, is the basic skill for any marketing professionals. From writers, website developers, copywriters, and even website designers need to consider how their work will be found and seen by search engines.

Social signals boost your page rankings. Google is trying and failing to measure social media influence. Google will rank your articles and website higher if it sees that you are a “credible source”, and social media influence is a factor in determining it.  This is complete bullshit, or everything the notorious Breitbart publishes would be on page 1.

Focus on the well known methods of SEO.

Compelling Writing

You would be surprised how many people who write for a living are actually poor writers.  Twitter is the proving ground for quality writing – it has to be said clearly and concisely.  The Tweets, Facebook posts, Instagram captions and other short quips that occupy much of an internet marketing professional job title are brushed as something anyone can do. Study the master of social media writing: Donald Trump. The man is a tweet master.

Sharing an image is worthless.  Sharing an image with a pithy quote and a call to action is priceless. A photo of a beach shared on pinterest is not as effective for an internet marketing professional as a photo with “where would you rather be now? call us to get there faster.”

Most social networks, even visual networks like Pinterest, snapchat, tumblr, Instagram and Youtube, allow you to write titles and captions. A well-written caption can make a massive difference. Your video title and description are key elements in the SEO. Knowing how to use verbs, the imperative voice, the ability to tell stories, or use language that incites an emotional reaction are key skills.

 

Google Analytics and conversion tracking

Google Analytics, facebook analytics, and twitter analytics are a big part of social media management. Every internet marketing professional should know how to track their social media interactions: mentions, likes and comments, and the amount of click-throughs and purchases. The end goal of analytics is to tie your social media activities to income.

When you can credit revenue to an individual social media post, you gain understanding into what your customers really want. Now you can rinse and repeat.

Quality Images

You can buy them. Quality and compelling images are a key part of the internet marketing professionals toolbox. People expect social messages to be accompanied by shareable photos or images, there are even photo reactions on facebok statuses, and recently launched in 2016 video reactions to facebook statuses.  You can learn to take photos, or you can buy photos by the ton. Do not use crappy photos  found in google image search.

 

Photoshop or photo editing

The ability to crop and edit your photos, add captions and graphics is a skill children have mastered with memes.  Learn to usr photoshop, or any number of the free alternatives. Our internet marketing professionals use Canva – which simplify the process of making shareable content.

 

Video Editing

As above, the ability to edit a video is a future for internet marketing professionals.  Check out our video where we edited sounds into a Donald Trump video. Everything in social media is shifting towards video, so you should know how to use the simple tools available.

 

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6 Content Marketing Predictions

6 Content Marketing Predictions

Internet marketing is changing quickly. Content marketing is blogging, to slideshows, to video, and soon to virtual reality.

The critical fall spending season is quickly approaching, so now is a great time to think about the content marketing strategies so you will finish the year strong. 2016 has been a year of rapid advances in the area of internet marketing, let’s consider the marketing trends that are going be the most effective. While you may be familiar with some of these trends, the others will be news headlines you have seen, but haven’t considered implementing into your own business.

Developing your content marketing strategy for the end of year? Take a moment to review these 6 content marketing trends to watch in 2017 and beyond.

1. Mobile Access is then new normal

number of smartphone users in the United States

This forecast shows the number of smartphone users in the U.S. from 2010 to 2018. For 2016, the number of smartphone users in the United States is estimated to reach 198.5 million. Source

Even today, marketing content, app development, and website development strategies are concentrated primarily on the needs of the desktop user with mobile users being an afterthought. It is a widely held myth that mobile users do not buy online, nor do they click on ads.  Adopt a “mobile first” strategy – always target the broadest market segment. Mobile users currently use their devices for:

  • Social Media apps
  • Reading News and Gossip
  • more and more Researching Products and Make Purchases
  • Maps and Navigational Apps
  • Messaging apps
  • Videos – both live and recorded
  • reading reviews
  • writing reviews

 

2. Social Media search will overtake search engines

There, I said it.  More people will search for restaurants on yelp or facebook than google. Kissmetrics first noticed this eveloping change in consumer search behavior. The trend is consumers using search engines to find information – usually clicking on Wikipedia. Many users are skipping the search engine and performing ecommerce searches directly on social media.

There are two main causes for this shift. First, social searches provide visual content. Consumers know that social search results will be visual content, and visual content is far more trustworthy than text heavy (read: bs) content.

The second reason is that consumers read reviews.  Yes, we all read reviews before we buy. I can visit a website and read their “testimonials”, or I can go to facebook and see the experiences of people I know. This means that your content marketing strategy must move beyond “How can I be on page 1 of Google?” to “Where are my customers looking?

 

3. Facebook audience growth will continue

Facebook is the #1 website on the interweb.  As long as Facebook continues adding new functionality, it will remain the dominant social media platform. Facebook’s innovations are the driving factor behind most of the new marketing trends – from live video to virtual reality.

Younger consumers also use other social media platforms, primarily messaging apps (FB messenger, WhatsApp, snapchat). For most brands, this change will be a seismic shift in their content marketing strategies.

 

4. Digital Marketing advertising on New Social Media

Instagram has 500 million users, and snapchat also has several hundred million users. Old marketing teams don’t see the potential of these platform for content marketing efforts. It’s easy and expensive to focus on content marketing for YouTube and Facebook.

Instagram is now providing advertising opportunities both overt – actual ads, and hidden- product placements with influencers. The Snapchat Story is already proving to be a great branding and content marketing tool. The most successful marketers will use the newest platform while they are till inexpensive.

5. Facebook Instant Articles

Facebook launched Instant Articles in 2016. This technology allows publishers to instantly publish content to Facebook – read “the users’ newsfeed”. This seamless publishing is the opposite of “sharing”, the content is pushed directly and instantly to the end user.

When instant articles launched, it was limited to nine major publishers including the New York Times, NBC News, and BuzzFeed. Since that time, other big publishing houses have been invited into the fold. Now, Facebook appears to be opening up Instant Articles even more by inviting publishers to contact them for information about becoming Instant Articles publishers. The possibility is very real that Instant Articles will be even more accessible by end of year 2016.

 

6. Content frequency trumps content quality

Consumer choices are increasing exponentially.  So should your broadcasts to them. The time it takes to write 800 word blog posts nobody will ever read should be better spent making 10 or 12 short videos.  It’s time to bring your content marketing into the current year. Focus on stories told visually, and with a heavy focus on short videos. Quantity beats quality every day of the week – the daily mail has 10x more readers than the New York times, a 6 second vine made by a 12 year old has 10x more viewers than both of them combined.

 

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How to buy a domain name

How to buy a domain name

The first step to master internet marketing in to buy a domain name. It’s one of the easiest and best things to promote your internet marketing identity.

Many people try and save money by using free blogging services like wordpress.org or tumblr.com to start their journey into internet marketing. The perception is that they are saving the costs of buying a fully qualified domain name. (FQDN).

When you are relying on a free blogging service, you don’t own a thing. If the service that hosts the blog, like WordPress, decides that they don’t like something you publish, they can and will delete your internet presence without warning.  The customer service is so thin these days that the process of deletion is automated.

A domain name is not as expensive as you think. Namecheap and godaddy, two of the largest re sellers of domains, constantly run specials for 99cents per year.

A domain name gives you the appearance of professionalism and it gives your internet presence a firm direction.  If your name is realestate.ca then you will be forced to have content relating to real estate in Canada. Having a domain name with a relevant keyword and content to support it will greatly improve your search engine optimization and enable pages on your site to rank higher.

 

When choosing a domain name there is a few simple guidelines to keep in mind:

1. Perform some keyword research to find a list of keywords associated with your niche that get a lot of searches every month. More searches means more interest in the topic.  Try to get one of those keywords, exactly, as your domain name or even in your domain name. In the niche for women’s leggings I found a great keyword that gets a lot of monthly searches without much competition: cheap womens leggings. I would want that as my domain: cheapwomenleggings.com. Now domain name contains the highly searched for keyword which, while it may not guarantee tons of traffic, will give you significant free, highly targeted, traffic.

2. If you are an internet marketer of an email marketer and all of your marketing efforts are going to be online, then try and get a .com – a dot com. Any quick cursory search on google will note that only .coms are on page one to page 3 of search results.  If you have a very local market like womens leggings in the UK then get the appropriate .uk domain name extension. There was an incident in 2005 where google deleted the .nets from site results for a few days, something that is almost impossible with .coms.  If all your internet marketing is done through PPC and content marketing so no one needs to type a domain name, they just click on a link; in this case I would use the cheapest domain name extension possible. If you are going to be marketing in ways that people would have to actually type in the domain name to find your site, then use a dot com – the .com button is natively on both the iphone and andriod keyboards.

Create direction and professionalism in your internet marketing efforts and buy a domain name.

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7 tips on website design

7 tips on website design

Your website is the worldwide greeting for your business.   There are website design elements that will mturn visitors into customers.

These are 7 ways to optimize your business homepage to meet your client’s expectations — it’s easier than you think.

1. Update you content regularly

Have you ever seen a Christmas themed website… in March? Website design tip 1: update your content regularly.  Schedule a calendar alert to verify your website and update the content on the homepage.

2. Place your Call to Action first

Ask yourself: what’s the action visitors should take on your website? Put it first- wither a sales offer, or an email signup offer.  Website design tip 2: place your call to action first. This was first mentioned by Seth Godin.

Common Call to actions:

  • Signup for email list
  • sales offer – “shop now”
  • a lead form
  • a social media signup form

3. Have an About Us/Contact us

How can your clients reach you?  Website design tip #4: make it easy for people to reach you.  The old fashioned is to put contact information in the footer of each page – this is unnecessary.  It should be in a prominent page of it’s own.  Have you ever tried to find the contact information for amazon or facebook? it’s impossible. Be better than that.

4. Use compelling Images or Video

Website design tip #4: do not use flash.  Use compelling video or pictures. Use short copyright, not long paragraphs.  Stock photographs are available for a few dollars and are an excellent alternative to hiring an expensive photographer.  If you must hire a professional photographer – make sure he takes hundreds of photographs to offset the normal fee of few hundred dollars.

Videos are a modern addition to an website.  You can make your own short promo video, or buy a pre made video promoting your business.

5. Is your website Design up to Current Standards?

I love websites from 2005, in fact most websites look like they are from 2005.  An outdated website design gives the impression your business not current and not secure.  If your budget is limited, at the bare minimum redesign the homepage to create an incredible first impression.

Contact your Website design developer and ask for a homepage facelift.

6. watch your Page load Speed

Even with the improvements in communications infrastructure in the last few years, most websites seemingly take forever to load.  Test your speed, and have your website design professional make the necessary changes.

If your site loads slowly, visitors abandon it.

7. Mobile Responsive

Most importantly, modern websites must be visible on mobile devices. This is a pre requisite for local businesses where customers may be searching on a smartphone while driving recklessly for a business nearby – we all cater to these fools.  Ask your website design professional, or visit your own site on a smartphone to verify that it has responsive design.

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6 tips on social media marketing

6 tips on social media marketing

6 relatively simple tips to improve your social media marketing, these techniques are simple and free and often overlooked.

Be sure and check out the last article I wrote on social media marketing.

1. Promote links to your social media on all your marketing materials.

It seems obvious that there should be a way for your customers to connect with your brand no matter where they see your marketing message: print or digital.

Please links and icons to your social media on all your websites and email marketing to your social media profiles – and back to and from your website. this demonstrates that your social media marketing is an active extension of your branding program.  Test the links to see if they work (obviously.)

2. Use guest blogging

This is an old fashioned method, but most people allow do-follow outbound links in the author profiles fr submitted or contributed articles.

This is a good way to establish thought leadership and a high profile for company executives. It’s also great for marketing your personal brand.

3. Update frequently.

Find out the recommended frequency for each social media marketing platform and post accordingly.  For example, 3 times a day on facebook, many time on twitter, twice on pinterest.  DO not over post.  Keep customers interested i your marketing message by creating a variety of content, including:

  • Commenting on facebook posts of influencers
  • Links to your content in the comments
  • Questions and polls – obvious polls like are babies cute?
  • Videos and other multimedia content
  • Blog posts and investor news and company news
  • Discounts and special offers

People follow brands to network with other users, to find out the best uses for the product, and of course discounts and savings.  Be consistent in your social media marketing message.

4. Be consistent in your updates

Use hootsuite or social pilot to maintain a consistent schedule.  It’s also much easier to stay on mesage when all posts are planned in advance and not in the mad scramble of the day.

This is a fabulous time-saving strategy.

Choose engaging content – that means you have to devote time to answering their engagements.

5. Follow Industry Influencers

Following is a two way street. Following others in a targeted way helps you gain targeted followers in return.

Communicate with those influencers to gain prominence, and you may even make a friend.

Gives your followers content and updates related to what they are expecting and it will increase both your following and engagements.

 

6. Join Groups on Facebook and LinkedIN

Facebook is the socia media marketing king. LinkedIn caters to industry. Join or create your own group for your industry, or one filled with your target customers. Become a player.  Lead the conversation to lead the social media marketing.

 

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