Affiliate Marketing Networks
Email is still the dominant internet communication platform, learn how to earn by Optimizing your email marketing strategy.
Network marketing recruiting is very easy is the summer.
Summer is in full swing, and many people are busy with leisure activities and with the kids being home. Do you hear a daily mantra from your children demanding you be the entertainment to the point of losing your patience ? Having your kids home during the summer months while working to build your network marketing business can be challenging as we attempt to maintain a steady income stream without abandoning your children.
Here are some strategies that still work in the summer – like focusing on network marketing business activities while your children are otherwise occupied – this is your time and opportunity to make calls and work intensely on your network marketing business.
Here are some tips to keep your children busy and reclaim your work time.
this is a very practical effort. The child learns about social media management and learns about your network marketing business indirectly. It’s best they learn these very useful skills early in life and directly under your supervision. Plus, this will save you time from doing it yourself or from having to pay an outsourcer to be your social media or internet marketing manager.
Let your children organize local events for children. You will help organize and you will use these events to build network marketing business. As you search for funding, staffing, permits, and other organizational skills you will meet the right people – and make every effort to recruit them. People who are involved in community events are the very best prospect for network marketing business.
The post 3 Tips to Build your network marketing business In The Summer appeared first on Networking Marketing and Direct Selling Mastery.
Headlines are vital to advertising, but it’s especially important for direct marketing. Headlines that sell mean money in the bank.
Nowadays we refer to this as copyrighting. Writing the headlines is a specific job in a newspaper, and now in the era of clickbait your headlines have to compel consumer action – from the mere volume of competition. Headlines that sell tell a story, create emotion, create a sense of urgency, and generate feeling that a reader is “missing out” to guarantee that they click or share your content – and potentially buy your product.
Here are six commandments of headlines that sell.
Telling people what to do is the easiest headline formula. Direct simple statements what actions people should take are very helpful. In this election year we hear “get out and vote for me” 100 times, so it’s that simple. The only skill required is to know what you want the potential reader or client to do – click here to save 20% on flights to Oz.
Let’s say you are selling a Vitamins or health products with an offer of 15% discount for new clients. A direct headline may read like this: “Buy now and grow 50% new hair for 15% OFF.” It may not even occur to some marketers that something this simple could work.
In the previous headline the benefit is “grow 50% new hair”. It is a compelling sales pitch for bald men. One of the elementary techniques of Headlines that sell, or selling in general, is always talk about the benefits to the client. Every product or service can be sold as long as it is sold as a list of benefits to the client. Stick to one benefit per headline. This is often called the USP or “unique selling proposition.” It’s the one thing differentiates your product or service above the other competitors. Your number one selling point in the minds of the client should be front and center. If clients read no further they know what you have to offer them.
News headlines are headlines that sell. There is a modern obsession with new information, so anything can create interest is it is packaged as new. How many new studies and discoveries do you hear about in the news? A lot. Most people want to appear knowledgeable and attribute their own failings to a lack of knowledge rather than any other lack of character. Writing headlines as news announcements can create the same powerful appeal of the lead story in your local newspaper or even CNN. Note: the product does not have to be new created to qualify as news, just packaged as new benefits of… “ginger/hoodia extract, etc…” It has to appear as news to your reader.
An example of quality news headlines are found on Buzzfeed or other tabloids.
Many people want to improve there life or their station in life. Promising to show “how to” fill a need they have or satisfy a desire, you can quickly generate viral content. There is no mystery in how to use the words “how to” to create headlines that sell to make the problem clear and the solution simple.
En example of instructional headlines is “learn 5 secrets of SEO” “learn how to increase your pagerank”.
Questions are headlines that sell. Questions need answers, so they force reader involvement. Asking open ended questions is a trick the best salesmen and teachers use. The trick is that your question must relate directly and clearly to the major benefit of your product. A question headline should lead to a “yes” answer or a click to find out the answer. Example is “how many of these deadly things are in tour fridge?” – commonly used by the tv news to lead into a commercial, than “stay tuned to fin out what they are”.
Internet marketers know the power of a client rating or testimonial as Headlines that Sell. A review or testimonial headline can swing people to purchase – the power of social media reviews is well knows. A review presents your reader with a an endorsement of your product, if it is a social media review then they might even know the reviewer. This is the ever important “social proof” element of internet marketing. Turn a review into a headline and you can present a strong third-party endorsement and generate high interest, since people dislike being a trailblazer.
“This hair growth formula worked for me. It can work for you, too!” This provides a strong benefit, and gives a convincing testimonial.
We can sit and play on facebook all day long or we can develop the skills to be internet marketing professionals.
Most internet marketing professionals have encountered someone who minimizes their job as for simpletons — lots of time spent surfing the web and sharing cat photos. While this is generally true, there are some skills that can be developed so that you can become a professional who is highly respected for the job they perform.
An internet marketing professional entails many skills, from writer and copywriter to SEO expert. Most people outside the industry cannot ever know the details involved in creating quality content and promotions, people in digital media must possess a broad range of modern skills to succeed— more involved and technical skillset than A normal social media consumer. Here are 7 skills to master that will make you more effective at your job as an internet marketing professional.
Search Engine Optimization, or SEO, is the basic skill for any marketing professionals. From writers, website developers, copywriters, and even website designers need to consider how their work will be found and seen by search engines.
Social signals boost your page rankings. Google is trying and failing to measure social media influence. Google will rank your articles and website higher if it sees that you are a “credible source”, and social media influence is a factor in determining it. This is complete bullshit, or everything the notorious Breitbart publishes would be on page 1.
Focus on the well known methods of SEO.
You would be surprised how many people who write for a living are actually poor writers. Twitter is the proving ground for quality writing – it has to be said clearly and concisely. The Tweets, Facebook posts, Instagram captions and other short quips that occupy much of an internet marketing professional job title are brushed as something anyone can do. Study the master of social media writing: Donald Trump. The man is a tweet master.
Sharing an image is worthless. Sharing an image with a pithy quote and a call to action is priceless. A photo of a beach shared on pinterest is not as effective for an internet marketing professional as a photo with “where would you rather be now? call us to get there faster.”
Most social networks, even visual networks like Pinterest, snapchat, tumblr, Instagram and Youtube, allow you to write titles and captions. A well-written caption can make a massive difference. Your video title and description are key elements in the SEO. Knowing how to use verbs, the imperative voice, the ability to tell stories, or use language that incites an emotional reaction are key skills.
Google Analytics, facebook analytics, and twitter analytics are a big part of social media management. Every internet marketing professional should know how to track their social media interactions: mentions, likes and comments, and the amount of click-throughs and purchases. The end goal of analytics is to tie your social media activities to income.
When you can credit revenue to an individual social media post, you gain understanding into what your customers really want. Now you can rinse and repeat.
You can buy them. Quality and compelling images are a key part of the internet marketing professionals toolbox. People expect social messages to be accompanied by shareable photos or images, there are even photo reactions on facebok statuses, and recently launched in 2016 video reactions to facebook statuses. You can learn to take photos, or you can buy photos by the ton. Do not use crappy photos found in google image search.
The ability to crop and edit your photos, add captions and graphics is a skill children have mastered with memes. Learn to usr photoshop, or any number of the free alternatives. Our internet marketing professionals use Canva – which simplify the process of making shareable content.
As above, the ability to edit a video is a future for internet marketing professionals. Check out our video where we edited sounds into a Donald Trump video. Everything in social media is shifting towards video, so you should know how to use the simple tools available.
Internet marketing is changing quickly. Content marketing is blogging, to slideshows, to video, and soon to virtual reality.
The critical fall spending season is quickly approaching, so now is a great time to think about the content marketing strategies so you will finish the year strong. 2016 has been a year of rapid advances in the area of internet marketing, let’s consider the marketing trends that are going be the most effective. While you may be familiar with some of these trends, the others will be news headlines you have seen, but haven’t considered implementing into your own business.
Developing your content marketing strategy for the end of year? Take a moment to review these 6 content marketing trends to watch in 2017 and beyond.
This forecast shows the number of smartphone users in the U.S. from 2010 to 2018. For 2016, the number of smartphone users in the United States is estimated to reach 198.5 million. Source
Even today, marketing content, app development, and website development strategies are concentrated primarily on the needs of the desktop user with mobile users being an afterthought. It is a widely held myth that mobile users do not buy online, nor do they click on ads. Adopt a “mobile first” strategy – always target the broadest market segment. Mobile users currently use their devices for:
There, I said it. More people will search for restaurants on yelp or facebook than google. Kissmetrics first noticed this eveloping change in consumer search behavior. The trend is consumers using search engines to find information – usually clicking on Wikipedia. Many users are skipping the search engine and performing ecommerce searches directly on social media.
There are two main causes for this shift. First, social searches provide visual content. Consumers know that social search results will be visual content, and visual content is far more trustworthy than text heavy (read: bs) content.
The second reason is that consumers read reviews. Yes, we all read reviews before we buy. I can visit a website and read their “testimonials”, or I can go to facebook and see the experiences of people I know. This means that your content marketing strategy must move beyond “How can I be on page 1 of Google?” to “Where are my customers looking?”
3. Facebook audience growth will continue
Facebook is the #1 website on the interweb. As long as Facebook continues adding new functionality, it will remain the dominant social media platform. Facebook’s innovations are the driving factor behind most of the new marketing trends – from live video to virtual reality.
Younger consumers also use other social media platforms, primarily messaging apps (FB messenger, WhatsApp, snapchat). For most brands, this change will be a seismic shift in their content marketing strategies.
Instagram has 500 million users, and snapchat also has several hundred million users. Old marketing teams don’t see the potential of these platform for content marketing efforts. It’s easy and expensive to focus on content marketing for YouTube and Facebook.
Instagram is now providing advertising opportunities both overt – actual ads, and hidden- product placements with influencers. The Snapchat Story is already proving to be a great branding and content marketing tool. The most successful marketers will use the newest platform while they are till inexpensive.
Facebook launched Instant Articles in 2016. This technology allows publishers to instantly publish content to Facebook – read “the users’ newsfeed”. This seamless publishing is the opposite of “sharing”, the content is pushed directly and instantly to the end user.
When instant articles launched, it was limited to nine major publishers including the New York Times, NBC News, and BuzzFeed. Since that time, other big publishing houses have been invited into the fold. Now, Facebook appears to be opening up Instant Articles even more by inviting publishers to contact them for information about becoming Instant Articles publishers. The possibility is very real that Instant Articles will be even more accessible by end of year 2016.
Consumer choices are increasing exponentially. So should your broadcasts to them. The time it takes to write 800 word blog posts nobody will ever read should be better spent making 10 or 12 short videos. It’s time to bring your content marketing into the current year. Focus on stories told visually, and with a heavy focus on short videos. Quantity beats quality every day of the week – the daily mail has 10x more readers than the New York times, a 6 second vine made by a 12 year old has 10x more viewers than both of them combined.
The first step to master internet marketing in to buy a domain name. It’s one of the easiest and best things to promote your internet marketing identity.
Many people try and save money by using free blogging services like wordpress.org or tumblr.com to start their journey into internet marketing. The perception is that they are saving the costs of buying a fully qualified domain name. (FQDN).
When you are relying on a free blogging service, you don’t own a thing. If the service that hosts the blog, like WordPress, decides that they don’t like something you publish, they can and will delete your internet presence without warning. The customer service is so thin these days that the process of deletion is automated.
A domain name gives you the appearance of professionalism and it gives your internet presence a firm direction. If your name is realestate.ca then you will be forced to have content relating to real estate in Canada. Having a domain name with a relevant keyword and content to support it will greatly improve your search engine optimization and enable pages on your site to rank higher.
When choosing a domain name there is a few simple guidelines to keep in mind:
1. Perform some keyword research to find a list of keywords associated with your niche that get a lot of searches every month. More searches means more interest in the topic. Try to get one of those keywords, exactly, as your domain name or even in your domain name. In the niche for women’s leggings I found a great keyword that gets a lot of monthly searches without much competition: cheap womens leggings. I would want that as my domain: cheapwomenleggings.com. Now domain name contains the highly searched for keyword which, while it may not guarantee tons of traffic, will give you significant free, highly targeted, traffic.
2. If you are an internet marketer of an email marketer and all of your marketing efforts are going to be online, then try and get a .com – a dot com. Any quick cursory search on google will note that only .coms are on page one to page 3 of search results. If you have a very local market like womens leggings in the UK then get the appropriate .uk domain name extension. There was an incident in 2005 where google deleted the .nets from site results for a few days, something that is almost impossible with .coms. If all your internet marketing is done through PPC and content marketing so no one needs to type a domain name, they just click on a link; in this case I would use the cheapest domain name extension possible. If you are going to be marketing in ways that people would have to actually type in the domain name to find your site, then use a dot com – the .com button is natively on both the iphone and andriod keyboards.
Create direction and professionalism in your internet marketing efforts and buy a domain name.
Your website is the worldwide greeting for your business. There are website design elements that will mturn visitors into customers.
These are 7 ways to optimize your business homepage to meet your client’s expectations — it’s easier than you think.
Have you ever seen a Christmas themed website… in March? Website design tip 1: update your content regularly. Schedule a calendar alert to verify your website and update the content on the homepage.
Ask yourself: what’s the action visitors should take on your website? Put it first- wither a sales offer, or an email signup offer. Website design tip 2: place your call to action first. This was first mentioned by Seth Godin.
Common Call to actions:
How can your clients reach you? Website design tip #4: make it easy for people to reach you. The old fashioned is to put contact information in the footer of each page – this is unnecessary. It should be in a prominent page of it’s own. Have you ever tried to find the contact information for amazon or facebook? it’s impossible. Be better than that.
Website design tip #4: do not use flash. Use compelling video or pictures. Use short copyright, not long paragraphs. Stock photographs are available for a few dollars and are an excellent alternative to hiring an expensive photographer. If you must hire a professional photographer – make sure he takes hundreds of photographs to offset the normal fee of few hundred dollars.
Videos are a modern addition to an website. You can make your own short promo video, or buy a pre made video promoting your business.
I love websites from 2005, in fact most websites look like they are from 2005. An outdated website design gives the impression your business not current and not secure. If your budget is limited, at the bare minimum redesign the homepage to create an incredible first impression.
Contact your Website design developer and ask for a homepage facelift.
Even with the improvements in communications infrastructure in the last few years, most websites seemingly take forever to load. Test your speed, and have your website design professional make the necessary changes.
If your site loads slowly, visitors abandon it.
Most importantly, modern websites must be visible on mobile devices. This is a pre requisite for local businesses where customers may be searching on a smartphone while driving recklessly for a business nearby – we all cater to these fools. Ask your website design professional, or visit your own site on a smartphone to verify that it has responsive design.
6 relatively simple tips to improve your social media marketing, these techniques are simple and free and often overlooked.
Be sure and check out the last article I wrote on social media marketing.
It seems obvious that there should be a way for your customers to connect with your brand no matter where they see your marketing message: print or digital.
Please links and icons to your social media on all your websites and email marketing to your social media profiles – and back to and from your website. this demonstrates that your social media marketing is an active extension of your branding program. Test the links to see if they work (obviously.)
This is an old fashioned method, but most people allow do-follow outbound links in the author profiles fr submitted or contributed articles.
This is a good way to establish thought leadership and a high profile for company executives. It’s also great for marketing your personal brand.
Find out the recommended frequency for each social media marketing platform and post accordingly. For example, 3 times a day on facebook, many time on twitter, twice on pinterest. DO not over post. Keep customers interested i your marketing message by creating a variety of content, including:
People follow brands to network with other users, to find out the best uses for the product, and of course discounts and savings. Be consistent in your social media marketing message.
This is a fabulous time-saving strategy.
Choose engaging content – that means you have to devote time to answering their engagements.
Following is a two way street. Following others in a targeted way helps you gain targeted followers in return.
Communicate with those influencers to gain prominence, and you may even make a friend.
Gives your followers content and updates related to what they are expecting and it will increase both your following and engagements.
Facebook is the socia media marketing king. LinkedIn caters to industry. Join or create your own group for your industry, or one filled with your target customers. Become a player. Lead the conversation to lead the social media marketing.