7 Skills for internet marketing professionals
We can sit and play on facebook all day long or we can develop the skills to be internet marketing professionals.
Most internet marketing professionals have encountered someone who minimizes their job as for simpletons — lots of time spent surfing the web and sharing cat photos. While this is generally true, there are some skills that can be developed so that you can become a professional who is highly respected for the job they perform.
An internet marketing professional entails many skills, from writer and copywriter to SEO expert. Most people outside the industry cannot ever know the details involved in creating quality content and promotions, people in digital media must possess a broad range of modern skills to succeed— more involved and technical skillset than A normal social media consumer. Here are 7 skills to master that will make you more effective at your job as an internet marketing professional.
Search Engine Optimization, or SEO, is the basic skill for any marketing professionals. From writers, website developers, copywriters, and even website designers need to consider how their work will be found and seen by search engines.
Social signals boost your page rankings. Google is trying and failing to measure social media influence. Google will rank your articles and website higher if it sees that you are a “credible source”, and social media influence is a factor in determining it. This is complete bullshit, or everything the notorious Breitbart publishes would be on page 1.
Focus on the well known methods of SEO.
You would be surprised how many people who write for a living are actually poor writers. Twitter is the proving ground for quality writing – it has to be said clearly and concisely. The Tweets, Facebook posts, Instagram captions and other short quips that occupy much of an internet marketing professional job title are brushed as something anyone can do. Study the master of social media writing: Donald Trump. The man is a tweet master.
Sharing an image is worthless. Sharing an image with a pithy quote and a call to action is priceless. A photo of a beach shared on pinterest is not as effective for an internet marketing professional as a photo with “where would you rather be now? call us to get there faster.”
Most social networks, even visual networks like Pinterest, snapchat, tumblr, Instagram and Youtube, allow you to write titles and captions. A well-written caption can make a massive difference. Your video title and description are key elements in the SEO. Knowing how to use verbs, the imperative voice, the ability to tell stories, or use language that incites an emotional reaction are key skills.
Google Analytics and conversion tracking
Google Analytics, facebook analytics, and twitter analytics are a big part of social media management. Every internet marketing professional should know how to track their social media interactions: mentions, likes and comments, and the amount of click-throughs and purchases. The end goal of analytics is to tie your social media activities to income.
When you can credit revenue to an individual social media post, you gain understanding into what your customers really want. Now you can rinse and repeat.
You can buy them. Quality and compelling images are a key part of the internet marketing professionals toolbox. People expect social messages to be accompanied by shareable photos or images, there are even photo reactions on facebok statuses, and recently launched in 2016 video reactions to facebook statuses. You can learn to take photos, or you can buy photos by the ton. Do not use crappy photos found in google image search.
Photoshop or photo editing
The ability to crop and edit your photos, add captions and graphics is a skill children have mastered with memes. Learn to usr photoshop, or any number of the free alternatives. Our internet marketing professionals use Canva – which simplify the process of making shareable content.
As above, the ability to edit a video is a future for internet marketing professionals. Check out our video where we edited sounds into a Donald Trump video. Everything in social media is shifting towards video, so you should know how to use the simple tools available.